https://www.thedailythrum.com/tags/upcoming-timeline/Recent content in Upcoming-Timeline on The Daily ThrumHugoen-auWed, 27 May 2026 22:30:39 +1000https://www.thedailythrum.com/news/skyreach-night-sky-advertising-system/Wed, 27 May 2026 22:30:39 +1000https://www.thedailythrum.com/news/skyreach-night-sky-advertising-system/<p>The government has confirmed Sydney and Melbourne will be among the first cities in the world to trial enormous 3D night-sky projection systems capable of displaying advertisements, public safety alerts, news headlines and sponsored civic messaging across the lower atmosphere.</p> <p>The programme, known as <strong>SkyReach</strong>, will use high-powered atmospheric projectors to place “dynamic visual content” above major population centres between sunset and 3am, a period officials described as “historically underutilised inventory”.</p>